NEA Task 6 : Understanding Audience (Mass Market)

 

What is a mass market audience?

A mass market is a large group of current and potentially prospective customers
, where individual members share similar needs

What is an independent cinema?

An independent cinema is a cinema not attached to big cinema chain therefore, their focus is pon presenting films not mainstream and are often daring and experimental o the film industry.

What is OnScreen magazine?

OnScreen magazine claims itselft to be 'The magazine for Independent cinemas'. The magazine is produced bi-monthly with information inside including everything you need to know about new movies arriving in cinemas. Tailored for each of their cinema partners and each edition of the magazine is completely free of charge and available is both print and digital formats.

What different sections are there on the OnScreen website and how do these sections appeal to a mass market audience?

There are multiple different sections on the companies website and they come as followed: Features, News, Reviews, Trailers, Movies, Win and Cinema Pass. These sections on the website entice the audience as they are targeted to appeal to them specifically, for example the Features section will hold valuable information to the readers as welll as the news section which will inform the readers on topics that interest them. As well as this they have trailers for movies featured on the website which allows the viewer to read and view content on new films released but, they also have a 'Win section where they can give back to their base of readership through prizes and competitions as in a sense a reward for their time and effort for appreciation of the magazine. This appeals to a mass market audience through the large group of individuals who share a common interest in independent cinema and its films it has to offer.

How does the latest edition of OnScreen magazine (May/June 2023) appeal to a mass market audience?

The latest edition of the OnScreen magazine from May/June 2023 features the new latest film coming to the Indiana Jones series, this will appeal to their audience as this is big news to the film industry bringing a return to such a notorious franchise which will resignate with many people due to it being part of their childhood therefore, even with it not being an independent cinema topic really it is still information that would concern the readership. The mass market it would appeal to down to the theme of common interests in films and the film industry and with the feature article containing a big movie it does therefore appeal to these people.

What is meant by the term cross-media convergence?

The term cross-media convergence relates to when multiple products come together and are clearly linked together. These products become merged together and this can be seen where companies are vertically integrated as they can reference to and share similarities to other media products

Is there any cross-media convergence* between the magazine and its website?

Yes, cross-media convergence occurs throughout the website and magazine due to the magazine sharing logos, a colour pallete, images, headlines and feature articles. so, in effect the magazine and website are very similar not to mention also that you can access the full magazine through the website in the form of a pdf online.