NEA Task 2 : Research into Bauer

 

Bauer Research

Facts and knowledge researched were sited from wikipedia or the official Bauer website. Research online inquiring information about the company I found that Bauer Media Group is a German multimedia conglomerate operating all across the globe owning numerous magazines, digital products, radio and TV stations. Bauer boasts its reputation on their website by claiming they are ‘Europe’s largest magazine publisher’ with ‘140 years+ of publishing experience’, therefore Bauer’s presence on the Media market is global and dominant and is also well known within the UK as they claim to be ‘A house of iconic brands’ within the UK owning 40 magazine brands and selling 153 million copies annually. Bauer claims that publishing has been the heart of their operations despite their other business ventures for the last 150 years, as well as this Bauer claims their audiences are the heart of everything, they do which represents the brand in a positive light as if they really do value their audience and what they want to see within their products.

From my interpretation, Bauer wants to be seen as a very friendly brand which is a family more than a business in the sense that it provides for its consumers as well as its workers, of which it has 16,000 employees in 13 different countries, as they seem to really want to embed this family tradition aspect of their business through their website further symbolising this family aspect to their approach to business and the portrayal of their company to the audience. Also, the reference to the company being family owned, in it’s 5th generation of ownership, is also attempting to communicate the influence of the brand’s intentions and place they are coming from.


Popular posts from this blog

Completed NEA

Image
Dear Moderator, My name is Jaxon. Welcome to my A Level Media Studies blog. This is a record of the work I have undertaken for the Making Media Non-examination Assessment (NEA) within the OCR H409 GCE A Level course in Media Studies. I worked independently on Brief 3: Magazine and Online to produce the front covers and contents pages for the first two editions of a film magazine called OffTheReels together with the magazine's accompanying website. Research and Planning Further down in my blog you will find evidence of my research and planning for this task. Magazine first edition cover and contents page Magazine second edition and contents page Magazine Website The link to my website, which was created using Wix, can be found at the link below. The magazine consists of a homepage and a single linked page. This page can be accessed by clicking on 'Only Online'. https://sturgeo83.wixsite.com/offthereels-2
Read more

NEA Task 6 : Understanding Audience (Mass Market)

Image
  What is a mass market audience? A mass market is a large group of current and potentially prospective customers , where individual members share similar needs What is an independent cinema? An independent cinema is a cinema not attached to big cinema chain therefore, their focus is pon presenting films not mainstream and are often daring and experimental o the film industry. What is OnScreen magazine? OnScreen magazine claims itselft to be 'The magazine for Independent cinemas'. The magazine is produced bi-monthly with information inside including everything you need to know about new movies arriving in cinemas. Tailored for each of their cinema partners and each edition of the magazine is completely free of charge and available is both print and digital formats. What different sections are there on the OnScreen website and how do these sections appeal to a mass market audience? There are multiple different sections on the companies website and they come as followed: Features...
Read more

NEA Task 1 : Introduction To Set Brief

  Set Brief : Magazines and Online Requirements of the brief You work for an independent media production company.  You have been given the task of producing  the front cover and contents page(s) of the first two editions of a new film magazine that is  being launched by  Bauer  and two pages for the working website for the magazine. Contents pages can be either single or double page spread. The web pages must promote the new magazine to its target audience and enable fans to interact  with the content. Summary of brief requirements: •  Statement of Intent  (approx. 500 words) : to be completed after research phase of NEA. •  Magazine covers and contents pages : Two or three pages for each of the first two editions  (based on choice of single or double page spread). •  Magazine distribution method : Content must be suitable for retail distribution. •  Number of web pages : One homepage and one linked page. •  Cross me...
Read more