NEA Task 2 : Research into Bauer

 

Bauer Research

Facts and knowledge researched were sited from wikipedia or the official Bauer website. Research online inquiring information about the company I found that Bauer Media Group is a German multimedia conglomerate operating all across the globe owning numerous magazines, digital products, radio and TV stations. Bauer boasts its reputation on their website by claiming they are ‘Europe’s largest magazine publisher’ with ‘140 years+ of publishing experience’, therefore Bauer’s presence on the Media market is global and dominant and is also well known within the UK as they claim to be ‘A house of iconic brands’ within the UK owning 40 magazine brands and selling 153 million copies annually. Bauer claims that publishing has been the heart of their operations despite their other business ventures for the last 150 years, as well as this Bauer claims their audiences are the heart of everything, they do which represents the brand in a positive light as if they really do value their audience and what they want to see within their products.

From my interpretation, Bauer wants to be seen as a very friendly brand which is a family more than a business in the sense that it provides for its consumers as well as its workers, of which it has 16,000 employees in 13 different countries, as they seem to really want to embed this family tradition aspect of their business through their website further symbolising this family aspect to their approach to business and the portrayal of their company to the audience. Also, the reference to the company being family owned, in it’s 5th generation of ownership, is also attempting to communicate the influence of the brand’s intentions and place they are coming from.


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