NEA Task 3 : Research Into The UK Magazine Industry

 

Research Into The UK Magazine Industry

The whole magazine market has been turned on its head in recent decades due to the uprise of online media taking a massive role in the distribution of information in society, leading to the movement from magazines to newer online media sources which happen to be easier to run by means of being cheaper while other already institutions moved onto the online scene all together. As well as this movement to online media, the impact of the covid 19 pandemic also had massive effects on the magazine industry as this resulted in news agents and public sales stands not being able to distribute their products as usual damaging the industry further.

For context, the magazine industry is still booming as they are projected for almost £560.4 million of ad spend in 2022 with top advertisers including Apple, Chanel and Sainsbury’s and also with magazine media reaching 76% of UK adults each month. As well as this, almost two thirds of UK adults (63%) use digital media to access magazines each month and that is a number which is steadily growing with also the magazine publishing industry is expected to continue to grow by between 1% and 0.5%by the year 2026. However, it is not all looking up as the numbers of total circulation have been down over 1 billion from 2000 as the circulation was 1.6 billion to 565 million last year showcasing the overall drop in numbers in recent decades.

When it comes to ownership, with all the high profile buyouts and takeovers owner ship of the magazine industry in the UK is still more diverse than newspapers with leading companies Bauer, Immediate and Future controlling 37% of circulation in 2020 however, Bauer dominates the consumer magazine industry. In 2010 42% of all copies circulated were from the three leading publishers, only a little increase from the year 2000 where there was more than 41% from leading publishers in 2000.

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