NEA Task 4 : Research Into An Existing Bauer Film Magazine (Empire)

 

Research Into An Existing Bauer Film Magazine (Empire)

The Empire magazine is itself a magazine focused on the ins and outs of the film industry claiming to be the world’s most influential film and entertainment brand. Empire uses its already known status to relish in what they can achieve by having ‘unparalleled access’ to the industry and its members for example, interviews with Tom Cruise to being on set with Quentin Tarantino and shooting videos with Ryan Reynolds displaying their amount of access and power they have to produce content that they and their audience want.

The Empire audience is that of film enthusiasts between 18 and 40, in work, in a relationship and university educated. The readership is three quarters male and are seen to use film as an escape or an unobtainable reach to other worlds or realities, Empire values this and sees their job as never being more important looking to create and produce content to entertain their audience whenever and wherever they are. Statistically speaking, 68% are of ABC profile and 77% are in employment of the magazine’s readership.

What makes Empire so appealing to the audience is the extra they receive from the magazine compared to other publishers and this is in no short part down to their previously mentioned ‘unparalleled access’. For instance, the magazine gives their audience exclusives about hot new drops coming to the industry and Empire has some of the biggest firsts in the entertainment world also, getting on set with the stars up close to get every detail of production as Empire set visits claim to be like no other. Empire also has A list access like no other but really what makes the magazine connect with the audience is that the team has authority to speak on the topic and would likely purchase the magazine themselves if they had not made the product.

The readership of Empire differs however from that of my target audience. This is due to the fact that Empire has a broader target audience which they can target with a wide range of media with their stupendously larger budget and access but, the audience for my magazine is 16-25 year olds therefore still adult but not as life experienced as Empires 40 year olds. That being said I am still targeting a middle and upmarket media literate audience which is comparative to Empire’s university educated audience therefore approach to audience maybe similar in that sense.

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