NEA Task 14 (Planning) : Magazine Title and Strapline

 


Popular posts from this blog

NEA Task 3 : Research Into The UK Magazine Industry

  Research Into The UK Magazine Industry The whole magazine market has been turned on its head in recent decades due to the uprise of online media taking a massive role in the distribution of information in society, leading to the movement from magazines to newer online media sources which happen to be easier to run by means of being cheaper while other already institutions moved onto the online scene all together. As well as this movement to online media, the impact of the covid 19 pandemic also had massive effects on the magazine industry as this resulted in news agents and public sales stands not being able to distribute their products as usual damaging the industry further. For context, the magazine industry is still booming as they are projected for almost £560.4 million of ad spend in 2022 with top advertisers including Apple, Chanel and Sainsbury’s and also with magazine media reaching 76% of UK adults each month. As well as this, almost two thirds of UK adults (63%) use...
Read more

NEA Task 1 : Introduction To Set Brief

  Set Brief : Magazines and Online Requirements of the brief You work for an independent media production company.  You have been given the task of producing  the front cover and contents page(s) of the first two editions of a new film magazine that is  being launched by  Bauer  and two pages for the working website for the magazine. Contents pages can be either single or double page spread. The web pages must promote the new magazine to its target audience and enable fans to interact  with the content. Summary of brief requirements: •  Statement of Intent  (approx. 500 words) : to be completed after research phase of NEA. •  Magazine covers and contents pages : Two or three pages for each of the first two editions  (based on choice of single or double page spread). •  Magazine distribution method : Content must be suitable for retail distribution. •  Number of web pages : One homepage and one linked page. •  Cross me...
Read more

NEA Task 7 : My Target Audience

Why is target audience important to Bauer? A quote from Bauer states " We are guided by regular research and analysis of our markets and target groups, which allows us to understand our readers, users, listeners, and advertisers and know exactly how to engage, inform and entertain." this showcases from Bauer's point of view that their target audiences interests and habits are important to the company so that they can in future and presently present their media in the most tailored way to their consumers as possible to make their media as accessible and comfortable to consume as possible for their target audience. What is a  media literate  audience? By one being media literate it refers to the said being being considered to be intelligent in terms of engagement, this is both as a creator and user, with technology and media. Being media literate person can decode, evaluate and analyse content formed through print and digital media, while also having the ability to produce ...
Read more