NEA Task 18 (Planning) : Mock Up of Cover 1 and 2


 

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NEA Task 3 : Research Into The UK Magazine Industry

  Research Into The UK Magazine Industry The whole magazine market has been turned on its head in recent decades due to the uprise of online media taking a massive role in the distribution of information in society, leading to the movement from magazines to newer online media sources which happen to be easier to run by means of being cheaper while other already institutions moved onto the online scene all together. As well as this movement to online media, the impact of the covid 19 pandemic also had massive effects on the magazine industry as this resulted in news agents and public sales stands not being able to distribute their products as usual damaging the industry further. For context, the magazine industry is still booming as they are projected for almost £560.4 million of ad spend in 2022 with top advertisers including Apple, Chanel and Sainsbury’s and also with magazine media reaching 76% of UK adults each month. As well as this, almost two thirds of UK adults (63%) use...
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NEA Task 7 : My Target Audience

Why is target audience important to Bauer? A quote from Bauer states " We are guided by regular research and analysis of our markets and target groups, which allows us to understand our readers, users, listeners, and advertisers and know exactly how to engage, inform and entertain." this showcases from Bauer's point of view that their target audiences interests and habits are important to the company so that they can in future and presently present their media in the most tailored way to their consumers as possible to make their media as accessible and comfortable to consume as possible for their target audience. What is a  media literate  audience? By one being media literate it refers to the said being being considered to be intelligent in terms of engagement, this is both as a creator and user, with technology and media. Being media literate person can decode, evaluate and analyse content formed through print and digital media, while also having the ability to produce ...
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NEA Task 8 : Research Into Existing Film Magazines For A Media Literate Audience

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Sam, an example of a target audience member for my magazine, shown interest in three different magazines being Film Stories, Sight and Sound and Little White Lies. Here is some further information on these magazines to inquire what interests will engage my target audience in consuming my magazine initially and further. The Film Stories magazine was originally founded as a podcast and website by Simon Brew in June 2018, it has since expanded to a film magazine since November 2018. The magazine is published monthly and a typical cover tends to feature bright colours with a familiar celebrity face endorsement on the main cover, like this presented on the right. The cost of the Film Stories magazine in £5.99 and the company does still have the website that it was founded with along side the original podcasts. Another magazine was Sight and Sound. Sight and Sound is another film magazine which is published monthly and has been in print since 1932 but now however, is available in digital for...
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