Jaxon Sturgess NEA

 

 

 

 

 

Sam, an example of a target audience member for my magazine, shown interest in three different magazines being Film Stories, Sight and Sound and Little White Lies. Here is some further information on these magazines to inquire what interests will engage my target audience in consuming my magazine initially and further. The Film Stories magazine was originally founded as a podcast and website by Simon Brew in June 2018, it has since expanded to a film magazine since November 2018. The magazine is published monthly and a typical cover tends to feature bright colours with a familiar celebrity face endorsement on the main cover, like this presented on the right. The cost of the Film Stories magazine in £5.99 and the company does still have the website that it was founded with along side the original podcasts. Another magazine was Sight and Sound. Sight and Sound is another film magazine which is published monthly and has been in print since 1932 but now however, is available in digital for

Why is target audience important to Bauer? A quote from Bauer states " We are guided by regular research and analysis of our markets and target groups, which allows us to understand our readers, users, listeners, and advertisers and know exactly how to engage, inform and entertain." this showcases from Bauer's point of view that their target audiences interests and habits are important to the company so that they can in future and presently present their media in the most tailored way to their consumers as possible to make their media as accessible and comfortable to consume as possible for their target audience. What is a  media literate  audience? By one being media literate it refers to the said being being considered to be intelligent in terms of engagement, this is both as a creator and user, with technology and media. Being media literate person can decode, evaluate and analyse content formed through print and digital media, while also having the ability to produce

  What is a mass market audience? A mass market is a large group of current and potentially prospective customers , where individual members share similar needs What is an independent cinema? An independent cinema is a cinema not attached to big cinema chain therefore, their focus is pon presenting films not mainstream and are often daring and experimental o the film industry. What is OnScreen magazine? OnScreen magazine claims itselft to be 'The magazine for Independent cinemas'. The magazine is produced bi-monthly with information inside including everything you need to know about new movies arriving in cinemas. Tailored for each of their cinema partners and each edition of the magazine is completely free of charge and available is both print and digital formats. What different sections are there on the OnScreen website and how do these sections appeal to a mass market audience? There are multiple different sections on the companies website and they come as followed: Features

  Research Into The UK Magazine Industry The whole magazine market has been turned on its head in recent decades due to the uprise of online media taking a massive role in the distribution of information in society, leading to the movement from magazines to newer online media sources which happen to be easier to run by means of being cheaper while other already institutions moved onto the online scene all together. As well as this movement to online media, the impact of the covid 19 pandemic also had massive effects on the magazine industry as this resulted in news agents and public sales stands not being able to distribute their products as usual damaging the industry further. For context, the magazine industry is still booming as they are projected for almost £560.4 million of ad spend in 2022 with top advertisers including Apple, Chanel and Sainsbury’s and also with magazine media reaching 76% of UK adults each month. As well as this, almost two thirds of UK adults (63%) use dig

 

  Research Into An Existing Bauer Film Magazine (Empire) The Empire magazine is itself a magazine focused on the ins and outs of the film industry claiming to be the world’s most influential film and entertainment brand. Empire uses its already known status to relish in what they can achieve by having ‘unparalleled access’ to the industry and its members for example, interviews with Tom Cruise to being on set with Quentin Tarantino and shooting videos with Ryan Reynolds displaying their amount of access and power they have to produce content that they and their audience want. The Empire audience is that of film enthusiasts between 18 and 40, in work, in a relationship and university educated. The readership is three quarters male and are seen to use film as an escape or an unobtainable reach to other worlds or realities, Empire values this and sees their job as never being more important looking to create and produce content to entertain their audience whenever and wherever they ar

  Bauer Research Facts and knowledge researched were sited from wikipedia or the official Bauer website. Research online inquiring information about the company I found that Bauer Media Group is a German multimedia conglomerate operating all across the globe owning numerous magazines, digital products, radio and TV stations. Bauer boasts its reputation on their website by claiming they are ‘Europe’s largest magazine publisher’ with ‘140 years+ of publishing experience’, therefore Bauer’s presence on the Media market is global and dominant and is also well known within the UK as they claim to be ‘A house of iconic brands’ within the UK owning 40 magazine brands and selling 153 million copies annually. Bauer claims that publishing has been the heart of their operations despite their other business ventures for the last 150 years, as well as this Bauer claims their audiences are the heart of everything, they do which represents the brand in a positive light as if they really do value th

  Set Brief : Magazines and Online Requirements of the brief You work for an independent media production company.  You have been given the task of producing  the front cover and contents page(s) of the first two editions of a new film magazine that is  being launched by  Bauer  and two pages for the working website for the magazine. Contents pages can be either single or double page spread. The web pages must promote the new magazine to its target audience and enable fans to interact  with the content. Summary of brief requirements: •  Statement of Intent  (approx. 500 words) : to be completed after research phase of NEA. •  Magazine covers and contents pages : Two or three pages for each of the first two editions  (based on choice of single or double page spread). •  Magazine distribution method : Content must be suitable for retail distribution. •  Number of web pages : One homepage and one linked page. •  Cross media production target audience : A primarily 16–25-year-old middle an